Amaze announces proprietary demand-side advertising platform

Amaze Holdings, Inc. announced the launch of a proprietary demand-side platform (DSP) fully integrated across the Amaze ecosystem. The DSP is designed to help Amaze use its data to more effectively target its marketing dollars and optimize marketing opportunities for its creators. It will deliver improved cost efficiency, enhanced performance visibility, and a scalable foundation for future deployments, the company claims. The platform significantly expands Amaze’s media buying capabilities, unlocking access to audio, connected TV, broadcast, digital out-of-home, and additional programmatic channels.

The DSP is the foundation of a substantial new revenue stream for the company, enabling additional monetization opportunities beyond Amaze’s core commerce offering, the company says.

“This DSP represents a major step forward in how we start to monetize the enormous volume of data we have supporting both creators and brands with more intelligence and a clear path to improved monetization,” said Aaron Day, CEO of Amaze. “By bringing the DSP in-house, we’re unifying audience intelligence, media activation, and monetization across our platform while building a scalable engine that drives performance for our brand partners. As we have stated before, we have a huge data set that gives us a major strategic advantage and now we are starting to activate it at scale.”

The launch of Amaze DSP advances Amaze’s long-term vision of scalable, data-driven growth as a leading platform within the creator economy.”